Finance industry veteran Jon Shell has been named chief financial officer of Dallas-based Unleashed Brands, effective Dec. 2.
Unleashed is a franchise platform company encompassing more than 2,000 franchise locations of category-leading youth-enrichment brands Urban Air, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, and Premier Martial Arts.
“I am excited to welcome Jon to our Unleashed Brands family,” founder and CEO Michael Browning Jr. said in a statement. “He brings with him a unique combination of franchise platform experience, M&A prowess, financial aptitude, and strong leadership skills that will be extremely valuable as we enter our next phase of growth.”
The company said Shell has served for nearly 10 years as the CFO for Neighborly, the world’s largest home services franchise company. During his time there, Shell oversaw a portfolio of more than 30 brands and 5,500 locations, serving over 14 million customers worldwide.
In all, Shell brings more than 20 years of experience in franchise finance and strategic leadership to Unleashed Brands.
The company said its current CFO, Scott Perry, will work alongside Shell during the transition. Perry has held CFO positions at Unleashed Brands and Urban Air for the past six years and is entering semi-retirement, the company said.
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