Dallas’ Solutions by Text Makes 3 Senior Executive Appointments, 1 Promotion

The company appointed Danielle Repetti as chief revenue officer, Subramaniam Viswanathan as executive vice president of technology, and Hana Elliott as vice president of marketing. Mahala Johnson has been promoted to vice president, product management.

Dallas-based Solutions by Text announced three new senior level hires and a promotion that the company said would enhance its leadership team.

The company appointed Danielle Repetti as chief revenue officer, Subramaniam Viswanathan as executive vice president of technology, and Hana Elliott as vice president of marketing. Mahala Johnson has been promoted to vice president of product management.

“We’re honored to welcome Danielle, Subramaniam, and Hana to Solutions by Text and thrilled to recognize Mahala’s dedication,” CEO David Baxter said in a statement. “Each brings a deep commitment to pushing the boundaries of how we communicate and transact, and their contributions are pivotal as we continue to innovate and bring compliant, frictionless payments to text messaging.”

Solutions by Text is a compliance-first provider of enterprise text messaging and payments solutions focused on consumer financial services.

Growth and innovation in pairing messaging and payments

Repetti will lead the company’s revenue generation team including sales, customer success, and partner solutions. Before coming to Solutions by Text, Repetti was chief revenue officer at clean.io and Whitebox. She led the company’s sales, advertising, marketing, customer success, and business development teams to achieve significant revenue growth. While at Whitebox, Repetti grew new business from less than $1 million to over $40 million, leading 400% growth in its total addressable market, according to the announcement.

Viswanathan will head the company’s technology platform, emphasizing innovation, operational resilience, and reliability within the intertwined verticals of messaging, compliance and payments. Previously, he led ACI Worldwide’s bill payment solutions platform, which processed millions of bill payments daily.

Elliott will drive Solutions by Text’s marketing strategy. Previously, Elliott built go-to-market strategy and innovative marketing efforts for SaaS platforms Ambition, LeanKit, and Inclusivv, among others. She speaks often at industry events on topics such as leadership and diversity in SaaS, women in tech, and creating high-performing cultures.

Johnson and will lead Solution by Text’s technical vision and strategy. An integral part of the product team, Jackson has made significant contributions to the company’s leading-edge compliant messaging and payments tech, including driving advancements in rich messaging and championing Solution by Text’s Fintext platform, which seamlessly pairs messaging and native payment processing services. Previously, she held leadership roles with First Data, Western Union, eBay/PayPal, and ACI Worldwide.

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