North Dallas Bank and Trust Co. announced it has formed a data analytics team led by new Chief Analytics Officer James Tipton, who was the bank’s chief credit officer.

An independent community bank established in 1961, NDBT said the move transforms its data bank into an actionable enterprise asset.

Tipton’s new duties include oversight of the strategic, administrative, and operations functions of the team, and providing the vision, leadership, creative direction, and support needed to bring greater tangible business value to the bank’s data reserves, NDBT said.

“The data landscape is evolving at such a rapid pace that it’s critical to have dedicated resources focused on collecting and interpreting that data daily,” Tipton said in a statement. “We will then pose different, better, and more thought-provoking questions about our business, which will allow NDBT to gain more intuitive insights to customer preferences and patterns, leading to new and better solutions.”

Joining Tipton as NDBT’s first dedicated data analyst is Dylan Coats, who has worked as an analyst within the bank’s credit operations division for the past three years.

“This team is an important next step in our emphasis on developing both new and next generation relationships across a broader community,” Larry Miller, NDBT’s president and CEO, said in a statement. “By applying what we understand about our business, our brand, our existing customer base, and our market environment through a focused approach to data analytics, we will be in the ideal position to turn data into decisions.”

NDBT has five banking centers in Dallas, Addison, Frisco, Las Colinas, and Plano.

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