Dallas-based private equity firm MPK Equity Partners has made a strategic investment in Minneapolis-based NewlyNamed, a provider of tech-enabled solutions streamlining the name change process for people who get married, divorced, or have other reasons to change what they sign on the dotted line.
MPK Equity Partners said the deal positions the company for accelerated growth. Founded in 2019 by Colie and Andy Christensen, NewlyNamed has grown year-over-year and emerged as the market leader in the legal name change industry.
“Andy and I view this partnership with MPK as an enhancement of and catalyst for all we exist to do for our customers at NewlyNamed,” Colie Christensen said in a statement. “This partnership with MPK better positions our service offerings and will assist more customers with the headache that can be changing one’s name.”
Details of the investment were not released.
NewlyNamed is MPK’s eighth investment in a founder-owned business since the firm’s launch in 2015.
NewlyNamed is a one-stop solution for people navigating the name change process
NewlyNamed said its innovative platform streamlines the traditionally burdensome and complex name change process, making it efficient and enjoyable for its customers. NewlyNamed is a one-stop solution for individuals navigating the name change process across various scenarios, including marriage, divorce, court orders, and more, in all U.S. states, the company said.
MPK Equity Partners, known for its strategic investments in high-growth, primarily consumer-facing companies, said it recognizes the value of the NewlyNamed solution.
The firm said that the partnership aligns with its founder-focused and partnership-oriented investment approach and understanding of the female-customer.
“NewlyNamed is a gift to anyone embarking on their name change journey,” Caroline Stevens of MPK and NewlyNamed board member, said in a statement. “Andy and Colie have created something remarkably efficient, and we are excited to support them and the company’s growth. Changing your name is not only difficult, but it is also personal. Trust is at the core of the NewlyNamed service offering and we are excited to partner with Andy and Colie to continue to provide the highest quality service in the market to its customers.”
MPK said it remains interested in partnering with other female-focused service brands across all life stages—marriage, health & wellness, motherhood, and more.
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