Who says you have to be just one thing when you grow up?
For Dallas natives Ashley Ogbonna and Asya Mitchem the answer is more than one dream is possible — and profitable.
While the two hold down jobs as lawyers, they’re also the owners of an up-and-coming shoe boutique, ShuEsq: The Shoe Bar.
“Oftentimes, society attempts to place us in a box and have us to believe that we can only be good or passionate about one thing,” Mitchem told the Dallas Observer.
“Oftentimes, society attempts to place us in a box and have us to believe that we can only be good or passionate about one thing.”
Asya Mitchem
With ShuEsq, Ogbonna and Mitchem focus on selling shoes from new and independent designers, whom might find it a challenge to secure their inventory in large retailers, according to the startup’s website. Its selection includes everything from pumps and flats to boots and sandals.
The venture officially launched last year, according to the Observer. Sales have been online, but the duo expects to soon open their first brick-and-mortar location in DeSoto’s new business incubator housed inside the old Brookhollow Shopping Center.
By the end of 2018, they told the Observer they plan to launch a second boutique in Oak Cliff’s Bishop Arts District.
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