Dallas-based coffee shop chain La La Land Kind Cafe is expanding its brand in Texas and California with the launch of four new locations this summer, and said it has an “aggressive” expansion plan for 2025.
La La Land also launched its new and improved app recently, where customers can not only place their desired order for pickup but stay in touch in real time for community events, exclusive offerings, and earn hearts for every dollar spent.
The coffee shop chain said it has a purpose of normalizing kindness and hiring and mentoring foster youth.
La La Land Cafe’s upcoming locations in Fort Worth and Plano were brought on by customer demand, the company said, as the brand expands its footprint in Texas.
The California-based openings at Caruso’s The Americana At Brand and The Promenade in Westlake Village continue to cement La La Land as a go-to destination for coffee in the Los Angeles area.
Founder and CEO Francois Reihani said he was proud to announce the expansion of La La Land Kind Cafe, with new locations in North Texas, Houston, and California.
“This growth is a cornerstone of our ambitious plan, driving us toward a future where our mission of kindness and iconic yellow cups reach even more communities across the nation,” Reihani said in a statement.
‘Kindness first, coffee second’
Francois Reihani, Founder and CEO of La La Land Kind Cafe [Composite Image: Source La La Land/PRNewswire]
Reihani opened the first La La Land Kind Cafe location in 2019 at the age of 23. Since then, La La Land Kind Cafe has opened 13 locations throughout Texas and California.
The company said that each location is designed to draw in customers with its clean and bright aesthetic, joyful music, and warm and friendly staff, doling out messages of kindness and compliments.
“Kindness first, coffee second,” Reihani said.
The company said that the stores are created to make customers feel like they are in a dreamworld, while evoking a feeling of nostalgia with their signature bright yellow cups filled with colorful drinks in the brand’s signature sippy cup designs.
“In hospitality, we’re normally the only ‘strangers’ someone speaks to outside close friends or family. This means we physically represent humanity. We’re changing standards by not only creating the environment that brings happiness but interactions that show the power of humans being connected,” Reihani said.
This summer, La La Land said it will be rolling out new hand-drawn apparel in the brand’s signature aesthetic for the Los Angeles area locations.
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Dallas-based La La Land Kind Cafe has secured a significant investment of $20 million. This funding has been provided by John Phelan, the co-founder and chairman emeritus of MSD Capital LP and founder of Rugger Management LLC, and private investor Andy Teller. The company announced the boost earlier in July. La La Land Kind Cafe is a chain of coffee shops with the purpose of normalizing kindness while hiring and mentoring foster youth. Founder and CEO Francois Reihani opened his first La La Land Kind Cafe location when he was 23 years old. With the investment, La La Land Kind…
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