Sweet Tooth Hotel is unveiling Rewind: A New Immersive Art Experience this fall in North Texas, set to feature ten Installations and seven emerging artists.

The idea behind the Sweet Tooth Hotel is to expect the unexpected—each experiential art outlet is different from the next, and the team says, that’s “exactly the point.”

Founded by wife and husband duo Jencey and Cole Keeton, Sweet Tooth Hotel is an immersive art exhibit that invites visitors to make their way through miniature art adventures. Each exhibit features emerging experiential artists, and have, in the past, included everything from large-scale new media productions to retro-futurism to yarn. 

Sweet Tooth’s latest endeavor is nestled in the heart of Allen at the Watters Creek development. Rewind will showcase a curation of exhibitors—from painters to fiber artists—with various backgrounds and voices.

Artists include Multidisciplinary Artist Andy Arkley (Seattle), Fiber Artist and Graphic Designer Hannah Busekrus (Austin), Fiber Artist and Illustrator Niki Dionne (Dallas), Painter, Illustrator and Graffiti Artist Hatziel Flores (Dallas), Fiber Artist and Muralist Sam Lao (Dallas), Experience Producer Madison Mask (Dallas), and Multidisciplinary Artist MOM (Dallas). 

Artwork by Hannah Busekrus [Photo: TA Visuals]

A testament to its name, Sweet Tooth defines the new exhibit as “something that rewinds or is rewound. A function of an electronic device that reverses a recording to a previous portion.” The Sweet Tooth Hotel specifically chose this title as a play on the installations visitors will be able to explore.

Andy Arkley [Photo: Sweet Tooth Hotel]

At the heart of the exhibit will be a vintage video store full of VHS tapes. Cult favorite installations from previously sold out exhibits will surround it.

Guests not only get to enjoy a blast from the past, but can look forward to discovering the “future magic” of the Rainbow Cave—a new creation from the Sweet Tooth team.

“The incredible talent of the artists creating Rewind is unparalleled and we are thankful to continue presenting meaningful experiences with the intent to educate and deliver joy,” said Sweet Tooth Hotel Founder Jencey Keeton in a statement. “We are very thankful to Watters Creek for their commitment as a community partner that supports creatives and local arts in Texas.

Hatziel Flores [Photo: Sweet Tooth Hotel]

Rewind is set to open on Saturday, Oct. 15, but tickets are currently available at sweettoothhotel.com.

It’s $20 for adults, $15 for children 2-12, and $17 for students, senior citizens, and military during the weekdays. Entry is based on 30-minute time slots and the number of guests will be limited for the health and safety of all visitors.

Can’t wait until October? The Sweet Tooth Hotel invites you meet all of the artists of Rewind here. 

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