Dallas-based Care.com just hired veteran chief product executive Sam Hall as its chief product and technology officer. He previously held product positions at Amazon, GrubHub and ClassPass.

Hall “is going to help us create deeper, more lasting value for our customers whether you’re a family looking for care or a caregiver looking for work,” Care.com CEO Brad Wilson said in a statement. “He’s got real instincts for how marketplaces work and, just as important, Sam has deep experience operating at the intersection of product and engineering.”

“We look forward to giving him the runway to rethink what Care.com can be, not just tighten what’s already here,” Wilson said.

Digital product expertise

At e-commerce giant Amazon, Hall and his team built the company’s mobile platform, Care.com said.

At GrubHub, Hall and his team merged separate tech environments into a single platform to accelerate restaurant onboarding and enhance driver retention, Care.com said. Earlier, Hall helped increase revenue at ClassPass and CLEAR.

“As both a father and a son, I’ve experienced caregiving from multiple sides — the sleepless nights, the tough decisions and the relief of finding the right support at the right moment,” Hall said. “That personal connection to care is exactly why I’m so excited to join Care.com.”

Hall’s personal background helps drive his enthusiasm for the job and makes him a great fit for Care.com, Wilson said.

“At Care.com, the mission is everything. It’s what gets us out of bed every morning,” Wilson said. “So what makes us most excited about Sam joining the team is his passion for that mission.”

“He recently moved back to the U.S. in part because of his own family’s caregiving responsibilities, so he has real, personal experience with how hard it is to find care you can trust,” Wilson said. “That’s exactly who we want on this team.”

New look, new tech

Hall joins Care.com a little over a year after it rolled out product improvements and a new brand identity. In a statement, the company said the initiative aimed to transform Care.com “from a transactional platform to a more holistic guided platform.”

The tech upgrade included new AI-enhanced search tools.

“This is more than just a new look and feel — it’s a renewed promise to our members,” Wilson said in a statement.

Acquisition of Care.com

Care.com, founded in 2007, said it’s one of the largest providers of online services for finding care jobs and family care, serving more than 45 million people. Care.com’s reach extends to in-home and out-of-home care for children, aging loved ones and pets.

In March, a fund affiliated with private equity firm Pacific Avenue Capital Partners acquired Care.com from media company IAC Inc. The portfolio of IAC, now known as People Inc., includes People, Better Homes & Gardens, Food & Wine, Travel + Leisure and Southern Living magazines.

In a statement, Wilson said the acquisition represented a new chapter for Care.com. The company moved its headquarters from Austin to Dallas last year.

“We’re focused on accelerating how we support families and caregivers while continuing to expand our solutions for employers who recognize caregiving as essential to their workforce,” Wilson said. “With a strong foundation in place, we’re moving forward with clarity and confidence in the opportunity ahead.”