Dallas-based pop culture products provider Bioworld Merchandising has acquired Austin-based Packed Party, a lifestyle manufacturer behind some of the industry’s most dynamic every day and party accessories.
Bioworld said the partnership is a significant milestone for both companies’ product innovation and growth trajectory. Terms of the deal were not disclosed.
“This is a partnership that represents a mutually beneficial opportunity for both brands,” Bioworld CEO Raj Malik said in a statement. “By leveraging our global reach and product expertise, we can create significant growth opportunities by scaling Packed Party’s offerings. This new venture aligns closely with our business and delivers exceptional value for our shared customers and brands-first community.”
Bioworld said that Packed Party’s “unique and innovative” offerings align perfectly with Bioworld’s merchandising prowess.
The company said the deal opens the doors for significant expansion and progress across distribution channels, licenses, and products.
Eyeing global and vertical expansion
“Uniting with Bioworld presents an incredible opportunity for Packed Party to expand its presence globally and better vertically integrate,” Packed Party CEO Jordan Jones said. “With the support of a major industry player and access to their vast network, we’re positioned to bring our brand to more people than ever in a more accessible way.”
Bioworld said the collaboration will catalyze brand and category expansion across all retail channels, capitalizing on Packed Party’s established market presence and track record of success. Both companies said they are better positioned to reshape the lifestyle brand landscape for the paper party industry.
Bioworld said it will pursue additional strategic acquisitions, investments, and partnerships to further strengthen its growth platform and continue its trajectory of market expansion and innovation.
Founded in 1999 as a headwear company, Bioworld said it designs products for over 25 categories and partners with retailers at all levels of distribution.
Bioworld has additional offices in Europe, China, India, and Canada.
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