Dallas-Based Handle Acquires CUES, Expands Home Concierge Services

With former Cowboy Ezekiel Elliott and former L.A. Dodger Matt Kemp as customers-turned-investors, Handle is opening its premium home concierge services to the public. And its CUES acquisition could aid its mission to become "the fastest-paying home services platform."

Dallas-based home concierge company Handle has acquired CUES, a leader in workforce transformation and instant recognition technology.

Handle said the strategic acquisition reinforces its mission to become the fastest-paying home services platform, setting a new industry benchmark for technician compensation, operational efficiency, and overall service quality. It said that by integrating CUES’ instant payment and workforce recognition technology, Handle is “eliminating payment delays, streamlining operations, and enhancing the service experience for homeowners nationwide.”

“Instant pay is a game-changer. When technicians receive their earnings in real time, they stay more motivated, deliver higher-quality work, and provide homeowners with better service—everyone benefits,” Handle CEO Nick Sunderman said in a statement. “CUES’ technology aligns perfectly with our vision to elevate the trades and home services industry.”

Terms of the acquisition were not disclosed.

Speedy payments boost morale

Handle said the home services industry long has struggled with delayed technician payments, leading to job dissatisfaction and high turnover rates.

It said that CUES’ platform, originally designed to drive workforce engagement, now enables Handle to provide faster and more reliable compensation to technicians, ensuring they no longer experience frustrating payment delays.

Via the acquisition, Handle said it also is improving workforce recognition, allowing technicians to feel valued and more motivated in their roles, and leading to better service for homeowners. By incorporating CUES’ technology, Handle said it is optimizing scheduling and operations, allowing for more efficient service delivery and an overall smoother experience for customers.

With CUES technology integrated into Handle’s platform, home service technicians will be empowered and incentivized to deliver higher-quality service, creating a stronger connection between professional excellence and homeowner satisfaction, Handle said.

Turning a former Cowboy and Dodger from customers to investors

Handle said it has provided white-glove home concierge services for years to an exclusive client base, including celebrities and professional athletes such as former Dallas Cowboys running back Ezekiel Elliott and former L.A. Dodgers player Matt Kemp, both of whom are now investors in the company.

“In professional sports, we track and receive feedback on every performance metric in real time,” Elliott said in a statement. “Handle brings that same principle to business, and as an investor, I’ve seen firsthand how transformative it can be.”

Handle said it also has partnered with leading national home aggregators, including AMH, Divey, and Evenest, offering seamless home management solutions at scale.

Concierge service and gamification

Now, for the first time, Handle is opening its premium concierge services to the public. To maintain high-quality service, availability will be limited and offered on a first-come, first-served basis in select neighborhoods.

“Handle has been a game-changer for me—whether it’s a last-minute repair or ensuring everything at home runs smoothly, they handle it all,” said Kemp, the former L.A. Dodger outfielder.

Beyond instant payments, Handle said it is introducing a first-of-its-kind workforce engagement model for home service professionals, inspired by performance tracking methods used in professional sports.

With CUES’ notification engine, Handle said it now can provide real-time recognition for technicians, ensuring that every job well done is immediately acknowledged. The company said the integration also enables a gamified performance tracking system, allowing service providers to receive instant feedback, similar to the way athletes measure their performance in real time.

Handle said it’s also enhancing scheduling and service delivery by tracking workforce data more efficiently, ensuring that technicians are matched to jobs effectively and that homeowners receive “prompt, high-quality service.”


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