Dallas on Short List for U.S. Debut of All-in-One Mobility App Whim

The startup offers a range of subscription options giving users unlimited access to ride-hailing services, bike and car rentals, and public transportation.

Dallas on short list as US debut city for Whim

Dallas is among a short list of cities being considered for the U.S. debut later this year of MaaS Global, the Finnish company behind the all-in-one mobility app Whim, according to a report by TechCrunch.

Whim offers a range of subscription options that give users unlimited access to ride-hailing services, bike and car rentals, and public transportation.

Other cities on the list include Austin, Boston, Chicago, and Miami, TechCrunch said.

Currently, the Whim app is available in Antwerp, Belgium; the United Kingdom; Helsinki, Finland; and Vienna, Austria, CEO Sampo Hietenan told TechCrunch.

Steven Duong

Dallas Innovates readers were introduced to Whim via our Transportation Revolution panel published in December, in which Steven Duong, senior urban planner for the Dallas-Fort Worth office of AECOM, talked about the 2016 launch of Whim in Helsinki.

“I think it was advertised as the first larger-scale mobility service model in the world. For the equivalent of [about] 600 U.S. dollars you get unlimited rideshare, unlimited car rental, unlimited transit, unlimited bike share—unlimited literally anything that can get you around the entire region of Helsinki,” Duong said on the panel. “So you never have to worry about insurance, about maintenance, anything. You pay the fee, and you get unlimited access across the region. It’s doing really, really well. I think that [idea] will most certainly catch fire here in the U.S. We’ve seen technology adopted extremely quickly from 2008, forward. We should expect that same level of optimism here.”

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