Michaels, the Irving-based arts and crafts retailer, is hosting an in-store MakerPlace event on June 15 at several locations in North Texas.
The pilot program lets customers discover local handmade artists and shop some of the goods available on Michaels’ online marketplace, which offers “truly handmade goods, classes, and how-to’s.” The initiative is a step forward from the retailer’s efforts to compete with platforms like Etsy, which we reported on earlier this spring.
Michaels’ “Respect the Handmade” brand campaign was brought to life earlier this year. [Photo composite: Michaels video screenshots; DI studio]
On Saturday, June 15, from 1 p.m. to 4 p.m., three local artisans will showcase their creations at select Michaels stores (below), giving customers the opportunity to meet them in person and snag unique handmade goods.
Artists Spotlight
The featured artists are Danielle Hawiszczak of Moxie & Mischief, Abigail Lee of Bimble Art Studio, and Uruba of Handmade By Uruba. Each brings their own unique style and story to the table:
- Moxie & Mischief: Danielle Hawiszczak, a Michaels copywriter by day, puts a modern, feminist twist on vintage-inspired art. MakerPlace’s resources and exposure support her in creating unique pieces.
- Bimble Art Studio: Abigail Lee, with a fine arts background, creates joyful art that resonates with everyday life. MakerPlace has enabled her to build a thriving business and connect with her customers on a deeper level.
- Handmade By Uruba: Uruba rediscovered her love for macrame during the pandemic. Her sustainable, bohemian-inspired accessories and decor have gained a wider audience through MakerPlace, and the in-store pilot offers an opportunity for even greater community engagement.
Location Details:
- Michaels at Prestonwood Town Center: 5301 Beltline Rd, Ste 101, Dallas, TX 75254
- Michaels at Preston Village Center: 8700 Preston Rd, Ste 107, Plano, TX 75024
- Michaels at Cameron Crossing: 1751 N Central Expy, Bldg B, McKinney, TX 75070
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R E A D N E X T
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U.S. customers visiting MakerPlace can browse dozens of categories of handmade goods—including jewelry, home décor, art, accessories, crafting arts, bath and beauty, and clothing. Michaels says they can also learn or refine skills to bring their own creative ideas to life via maker-led classes and how-to’s.
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Celebrating craftsmanship playfully, Michael's new "Respect the Handmade" campaign features handcrafted crochet chickens, sock puppets, and talking dogs busting a move to a cover of Aretha Franklin's anthem song.
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