A nearly 40-year-old leader in the professional audiovisual industry is the latest in a series of headquarters moves from California to North Texas.

Hall Technologies, which designs and manufactures next-gen A/V technology across a variety of applications, is relocating from Tustin in the Los Angeles metropolitan area to Coppell. The move aligns with the company’s future-focused strategy.

“Hall set an aggressive plan to rebrand and evolve the company,” CEO Jason Schwartz said in a statement. “Part of that plan was moving our operations to Texas. Why Texas? Texas checked off all the boxes for us.”

A major draw was the state’s reputation as a distribution hub, according to Schwartz. Moving operations to Texas means U.S. customers will have immediate access to expedited shipping—”our products will now be in our customers’ hands within two days,” he said.

“That helps our clients keep projects on track, on budget, and on time.”

Schwartz also told rAVe [PUBS] that building a new culture—one that’s based on “how do we go out and solve problems”—would be easier in Texas than California. And, the company would be closer to its customer base.

“Dallas is the center of the U.S.,” he said. “It’s easy for us to get to the East Coast or the West Coast, so it really makes a lot of sense for us.”

Hall rebrands

The HQ announcement is part of Hall’s work over the past year to rebrand and reimagine its image.

Formerly known as Hall Research, the company extensively rebranded in January as part of a commitment to offering “state-of-the-art solutions for the most demanding needs” in the A/V market.

That involved changing its name to Hall Technologies, launching a new ecosystem of holistic end-to-end solutions, and positioning itself to enter the next phase of A/V.

The brand wanted to expand its legacy, while, according to Schwartz, continuing to create products that would change the way people learn, work, and live their daily lives.

Ali Haghjoo and a partner originally founded Hall in 1984 as “H&R Technology,” a company that would manufacture transducer signal conditioners for the aerospace industry, along with service DEC monitors.

Since then it has grown to offer video distribution, switching, scaling, conversion and control systems to solve problems in education, healthcare, corporate environments, home offices, and everyday life.

On its website, the company lists various milestones: developing the Dual User Interface that was used by NASDAQ on their trading computers; becoming one of the first A/V manufacturers to send video graphics array and audio signals via Cat5 cables; patenting video extenders; nd being one of the first to create products that extend HDMI over Cat5 cables.

Last year, Haghjoo announced his retirement and appointed Schwartz to take the helm.

Hall launches HIVE Control

One of Hall’s newest technology releases is HIVE Control, which aims to improve what the company calls the “three major pillars of A/V control technology”: software, interface, and hardware.

The asset management platform uses IoT, legacy control, and automation to allow users to serve clients from anywhere at any time. Its node-based architecture is designed to connect to all A/V hardware, including legacy devices, through an all-in-one touch panel display.

The new location in Coppell will use HIVE throughout the office and in the company’s Hall Experience Center, which will also be housed in the HQ.

“Our new office will be open and inviting, just like our company culture. We’ve been setting the building blocks for this over the past year with numerous key players being added to the team, the rebranding, as well as new technology being launched,” Hal Truax, VP of sales and marketing, said in a statement. “We’ve built a rock-solid foundation for tremendous growth and opportunity.”

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