Rajesh Midha, CEO of Dallas-based digital experience consultancy Bottle Rocket, is joining forces with IBM Global Demand VP Ari Sheinkin on a new podcast.

Called “Thematically Speaking,” the new podcast will feature knowledge and insights gained over decades in the B2B marketing business—discussed “through the lens of various seemingly unrelated themes or stories.”

The hosts promise to uncover “new learnings” that B2B marketers and product-driven executives can apply to their daily lives. 

From Ancient Greece to infomercials

The podcast’s first two episodes include “A Lesson from Ancient Greece” and “Who Doesn’t Love a Good Infomercial?” Upcoming themes will explore “the Labryinth,” imagination vs. reality, the Flat Earth theory, work-life balance, and more.

“Ari is one of the smartest and most engaging people on the planet and we always have such fascinating and enlightening conversations when we’re together,” Midha said in a statement. “We figured, why not share that with the world! Yes, we know, it’s just another podcast, but we hope to shed light on common business challenges as we juxtapose them with everyday life experiences.”

“Rajesh is my go-to thought partner on all big, bold, amorphous questions about marketing and demand and experience,” added Sheinkin. “From the day we met, I loved his energy, curiosity, willingness to play. Truly, this podcast is just my excuse to get together with Rajesh for a fun, random, thought-provoking 20 minutes. If anyone else wants to listen, that’s cool too.”

The episodic series officially kicks off in the new year with short-form conversations launching every other week. But you can get an early taste of the podcast by going here.

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