Ashley Smith has joined Dallas-based Androvett Legal Media & Marketing in the firm’s Dallas office as digital project manager.
Androvett is a full-service agency that provides public relations, marketing, advertising, and digital expertise to the legal community and various other businesses.
“Ashley brings a strategic and personal approach that our clients will appreciate,” Director of Digital Marketing Bria Burk said in a statement. “Her position will enhance our data analysis and digital operation.”
The firm said that in her new role, Smith will help connect clients with audiences through search engine optimization, pay-per-click advertising, and social media tools.
Smith has managed digital marketing projects for prominent educational institutions and collaborated with diverse fashion brands, which, the firm said, gives her a nuanced understanding of digital strategies tailored to different industries and client needs.
“As our company continues to expand, Ashley’s addition underscores our commitment to bolstering our digital capabilities,” founder Mike Androvett said in a statement. “Her skill set will undoubtedly propel our clients’ technological advancement.”
Zack McKamie, Androvett’s vice president of marketing, said Smith is an important addition to the firm.
“Ashley’s experience and approach to digital marketing are great additions to our team,” McKamie said. “We’re thrilled to have her on board as we continue to expand digital marketing offerings for our clients.”
In addition to traditional PR, litigation-related communications, crisis communications, and marketing, Androvett said it offers a wide range of tools for an evolving digital, web, and social media communications world for law firms, attorneys, and other businesses.
Now in its 29th year, Androvett has offices in San Antonio, Dallas, Houston, and Austin.
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