Aaron Heidebrecht
AN USA, a UK-based sports nutrition, health & wellness company with an office in Plano, has appointed Aaron Heidebrecht as CEO of its North American business.
The company is behind brands such as All Black Everything, or ABE.
“Aaron is a highly respected leader in the U.S. sports nutrition and beverage market, which makes his decision to lead the growth of our North American team a huge endorsement of the quality and significant potential of our brands and products,” Tom Ryder, Group CEO of Applied Nutrition, said in a statement.
Heidebreicht is a seasoned executive with over 20 years of experience in the active nutrition, athletics and functional food & beverage sectors.
The company said the appointment marks a key milestone in the expansion of AN’s market share in the U.S.
AN USA was established in 2022 by Applied Nutrition, one of Europe’s fastest growing sports nutrition, health & wellness brands, which was founded in 2014 and is headquartered in Liverpool, England.
Since then, AN has secured national listings in Walmart alongside several other major outlets across the U.S.
Heidebreicht is a former professional athlete who has held leadership positions in some of the US’s biggest sports nutrition brands including GNC, Nutrabolt (Makers of C4 and Xtend) and KAGED, where he was chief commercial officer. He has a background in corporate finance, business economics, and omnichannel and multichannel marketing.
“I’m thrilled to join the AN team to lead the North American business as we scale up our digital capabilities and grow our brand awareness across the ABE, Body Fuel, and AN sub brands,” Heidebreicht said. “Our mission here is to create an atmosphere and environment for everyone to be able to succeed.”
Get on the list.
Dallas Innovates, every day.
Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.
R E A D N E X T
-
Amazon's "Sellers in Your Community" program lets entrepreneurs and small businesses share their stories with local leaders, creating more awareness and opportunity. Meet two Dallas-area founders who have big visions and philanthropic purpose.
-
For the second year, the Dallas Wings Community Foundation is highlighting a different local Black-owned business on the team's social platforms each Wednesday in February in celebration of Black History Month. This month's spotlight is on Cookie Society, Pink Toes Nail Bar, Pressed Roots, and PureNRG Cycle.
-
![From left: Ezi Negus, Okigwe Creations; Greer Christian, PureNRG Cycle; Awah Chai, Offworld Coffee; Kimberly Matthews, Holy Rollie Pastry Shop; and moderator Tarsha Hearns, The DEC Network. [Photo: The DEC Network]](https://s24806.pcdn.co/wp-content/uploads/2023/08/Panel-970x464.jpg)
At the recent Entrepreneur Showcase in Dallas, four emerging startups were spotlighted alongside Biden Cabinet Member Isabella Casillas Guzman, who leads the Small Business Administration, and Mark Madrid, the driving force behind SBA's Office of Entrepreneurial Development. “I feel like I’ve just been to a TED talk with these entrepreneurs' words of wisdom,” Madrid said at the event powered by Dallas College and The DEC Network.
-
Gannett, a former chief marketing officer for "American Idol" and "So You Think You Can Dance," launched Dallas-based Gannett.Partners to provide leadership coaching, operating advisory services, and strategic capital solutions. A native of Dallas who's lived in New York, he knows both cities well—and believes things are trending Dallas' way.
-
Entrepreneurs who want to take their small business to the next level can apply for Goldman Sachs 10,000 Small Businesses program. Free to participants, a 12-week program, facilitated in North Texas by Dallas College, focuses on business growth and provides education, a network of small business leaders and advisors, and access to capital. The deadline for the Spring 2024 cohort is September 27. "The best thing about the program will be the people that you know and all the information they share with you," said Edinson Arenas of Dallas-based Azteca Mexican Candy in a video. The national 10,000 Small Businesses…
