Aimbridge Hospitality Promotes Executive to Chief Commercial Officer

Allison Handy has been promoted to chief commercial officer by Plano-based Aimbridge Hospitality, a global hotel management company and the world’s largest third-party hotel operator.

Handy will report directly to CEO Craig S. Smith.

“Allison’s appointment reflects both the caliber of talent we have within Aimbridge and our continued focus on building a high-performance culture that delivers lasting value,” Smith said in a statement. “As we pursue new opportunities in today’s evolving market, leaders like Allison are instrumental in advancing our vision and ensuring Aimbridge remains a trusted, results-driven operator. Her strategic counsel, deep industry expertise, and integration of our commercial functions have elevated our capabilities and strengthened relationships with owners and partners.”

As chief commercial officer, Handy will continue to lead all commercial functions across the company, including sales, national sales, revenue management, marketing, and ecommerce. Aimbridge said that under her leadership, these teams operate within a unified strategy designed to maximize profitability and performance across the company’s portfolio.

Aimbridge said that alignment has enabled the team to maximize topline opportunities and consistently generate strong leads and conversions.

The company added that Handy’s promotion underscores Aimbridge’s commitment to internal growth, innovation, and performance-driven leadership. Since joining Aimbridge in 2021, Handy has shaped a cohesive, enterprise-wide commercial strategy while preserving the entrepreneurial, results-oriented spirit that defines best-in-class performance, the company said.

“I’m incredibly honored to step into this role at such a transformative time for Aimbridge,” Handy said in a statement. “Launching a fully integrated commercial model last year has significantly enhanced how we deploy strategy across sales, marketing, and revenue. This alignment has driven stronger top-line performance, greater profitability, and deeper value for our owners.”

“I’m excited to continue this work with an exceptional team that’s embracing the challenge and leading the way forward,” she added.

Before joining Aimbridge, Handy held senior commercial roles at PRISM Hotels & Resorts and Interstate Hotels & Resorts, leading high-performing teams for over a decade.