Dallas Stars Offer Look at New $1B Arena Project as Plano City Council Approves $700M Funding

Plano is one step closer to scoring its own National Hockey League team after the city council approved a Tax Increment Reinvestment Zone plan that could ice $700 million for the proposed $1 billion Dallas Stars arena and entertainment district at The Shops of Willow Bend.

A week after the Dallas Stars announced plans to build a $1 billion new arena and entertainment district in Plano, the team unveiled renderings of the proposed project—and the Plano City Council voted to approve $700 million in funding and incentives to bring the NHL team to the city.

These are steps toward a potential Stars future that is years away—the team’s lease at American Airlines Center near downtown Dallas runs through 2031. At Monday’s council meeting, the Plano City Council approved a non-binding letter of intent with the Dallas Stars. The incentive agreement with Levin Holdings and Cawley Partners calls for the establishment of a Tax Increment Reinvestment Zone (TIRZ) for The Shops at Willow Bend and surrounding development area along the Dallas North Tollway. 

The resolution must first be approved by the state comptroller, after which the city would call a special venue tax election—tentatively slated for this November 3—to get voter approval for the project. The special election would include seek approval for a short-term motor vehicle rental tax, a hotel occupancy tax on hotel room bookings, an event parking tax, an event admissions tax, and a venue use tax on major league team members that play a professional game in the arena, the city said.

Dallas Stars Owner, Governor and Chairman Tom Gaglardi has called the project “a once-in-a-lifetime opportunity for our franchise.”

Arena, retail, restaurants, and more

The TIRZ will encompass a new mixed-use sports and entertainment district at The Shops at Willow Bend in Plano featuring the Stars arena, other sports and entertainment venues, retail, restaurants, residential development, public spaces, and related infrastructure improvements designed to create “a destination where residents can gather, connect, and enjoy new community amenities close to home.”

Mayor John Muns said Plano “has built a reputation as a city that welcomes world-class partners and community-focused investment.”

“These actions are a significant first step as we evaluate the potential for a thoughtfully designed sports and entertainment district that reflects the priorities and values of our community,” Muns added in a statement.

Outreach to Plano residents

The sports and entertainment district will be developed in partnership with Levin Holdings, Cawley Partners, and Centennial, the city of Plano said. 

The city of Plano said community open houses will be held over the summer as an outreach to residents about the project. A special information page will be created on the city’s website that will be continually updated as the project progresses, the city added.

Steven Levin of Levin Holdings said The Shops at Willow Bend site “has long been in our sights as an ideal location for creating a vibrant destination that blends sports and entertainment, retail, dining, office space and housing.”

“It’s an opportunity to reimagine this property as a place where the community can come together and where Plano can continue to grow and thrive,” Levin added.

The city said it will conduct a traffic modeling and mobility analysis to see how the Dallas Stars entertainment district could affect surrounding roadways, intersections, parking, pedestrian access, and overall traffic flow in the area.

Meanwhile, the Dallas Mavericks continue their own bid to dribble away from the American Airlines Center, after announcing plans to build an arena and entertainment district in the former Valley View site in Dallas north of LBJ Freeway.


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