Dallas-based Bestow, a leading insurance technology platform, has appointed Meagan Ward as its new chief marketing officer. Ward will spearhead building Bestow’s brand and elevating its advanced innovation capabilities as life insurers work to modernize and scale, the company said.
Bestow said Ward strengthens its senior leadership team as the company expands its “product offerings, platform capabilities, and strategic partnerships” following the 2025 close of its $120 million Series D round led by Goldman Sachs and Smith Point Capital.
Ward is an accomplished marketing and communications executive with more than 15 years of experience building category-defining brands at the intersection of AI and SaaS, Bestow said. She joins the company after more than seven years at Addepar, an NYC-based wealth and asset management platform valued at more than $3 billion, where she most recently served as CMO and scaled the marketing and communications functions across every stage of the company’s growth, Bestow said.
Earlier in her career, she led communications at Qventus, an AI-powered hospital operations platform, and The Hatch Agency, where she supported high-growth technology companies through their most critical growth and reputational moments.
“As Bestow expands its platform and deepens partnerships with carriers, building a strong, recognizable brand is as important as the technology itself,” Melbourne O’Banion, CEO and co-founder of Bestow, said in a statement. “Meagan has a proven track record of doing exactly that—establishing platforms like ours as clear leaders in their markets—and we’re excited to have her drive that work at Bestow.”
Bestow said that Ward will oversee all marketing and communications, with a focus on establishing the company as the definitive platform powering the future of life insurance and annuities.
“What drew me to Bestow was simple: an exceptional team, a category-defining platform, and one of the biggest untapped opportunities in financial services.” Ward said. “I’m thrilled to join and can’t wait to see what we build together.”
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