Selerix, a McKinney-based provider of cloud-based benefits administration and communications solutions, has acquired The Benefits eXpert (TBX), a Plano-based employee benefits tech company that offers an engagement, education, and administrative platform.
Selerix said the addition of TBX will enable it to create a cutting-edge, all-in-one SaaS benefits platform to help employees learn more about their benefits and drive deeper engagement for employers.
Terms of the deal were not disclosed.
‘Bridging the gap’ between benefits and education
“As the market’s demand for innovative, tech-driven self-service models continues to grow, there has never been a better time to create a unified platform that bridges the gap between benefits and education,” Selerix CEO Tim Pratte said in a statement. “Employees want a personalized, seamless, and user-friendly experience that empowers them to engage with and truly understand their benefits. With the addition of TBX, we are uniquely positioned to meet this demand and deliver smarter, more efficient solutions that drive lasting value.”
By bringing together Selerix’ cloud-based administrative capabilities with TBX’s employee education products, Selerix said it will have expanded capabilities to drive an unmatched employee experience.
Employers, brokers, carriers, and partners will benefit from the combined platform’s advanced decision-support tools, tailored benefits education, streamlined enrollment processes, and enhanced data accuracy, Selerix said. Together, that will all “enhance the user experience and provide easier access to information while reducing administrative burdens for employers,” the company added.
TBX eyes a broader customer base
“Since our founding, TBX has been dedicated to perfecting the self-enrollment experience,” Joe Fernandez, president and CEO of TBX, said in a statement. “We’ve reimagined the role of the call center as a value-add resource focused on guiding employees through their benefits. This transaction enables us to expand that philosophy to a broader customer base. With a shared commitment to innovation and customer success, we’re taking a transformative step toward setting new industry standards for a smarter, more connected future for benefits enrollment, engagement, and administration.”
Selerix is a benefits administration provider for both core and voluntary benefits and said its solution combines a flexible benefits admin platform with a commitment to providing best-in-class client service.
The Selerix platform also includes ACA reporting and employee engagement to deliver a fully featured, all-in-one package. The company said its platform is trusted by brokers, carriers, more than 25,000 employer groups, and 14 million people.
TBX said it’s transforming the workplace benefits enrollment and administrative landscape through “innovative self-service technology.”
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