The signature Jam Vino gourmet wine-infused jam created by Dallas-based Chef Lorius (AKA Lori Rogers) was one of 92 brands to receive a Golden Ticket during the annual Walmart Open Call.
Walmart said thousands of small businesses applied to participate in this year’s Open Call.
“We’re beyond thrilled to partner with Walmart and bring Jam Vino to homes across America,” Rogers, founder and CEO of Chef Lorious Group, said in a statement. “It’s not just a jam—it’s an experience. Jam Vino combines the heart of the South with the elegance of wine country, and our partnership with Walmart allows us to fulfill our mission of providing Everyday Luxury for Everyday People.”
Chef Lori Rogers, founder and CEO of Chef Lorious Group. [Photo: Chef Lorious Group]
Chef Lorious, the creator of the gourmet wine-infused jam, received the Golden Ticket after the team’s one-on-one pitch meeting at Walmart headquarters in September. The win secures placement for Jam Vino on Walmart shelves starting in June 2025.
Until then, Chef Lorious’ signature Jam Vino flavors—Blackberry Merlot, Raspberry Moscato, and Strueberry Blanc—can be bought at Walmart.com.
The company said that Jam Vino has established a new subcategory of jam by blending artisanal craftsmanship with the sophisticated notes of fine wines. It said that Jam Vino elevates dishes—whether it’s spread on artisan bread, glazed on roasted meats, or swirled into yogurt and smoothies. Jam Vino is all natural and contains only five ingredients, with no artificial preservatives, artificial sweeteners, or artificial colors.
Jam Vino’s three flagship flavors each bring something special to the table. Per the company, they include:
- Blackberry Merlot: A velvety fusion of plump, sun-ripened blackberries and the rich, full body flavor of Merlot. This flavor is ideal for pairing with charcuterie or enhancing recipes with a gourmet twist.
- Raspberry Moscato: A refreshing, floral blend of Moscato wine and fresh raspberries delivers a light and fruity taste that adds a surprising burst of flavor to both sweet and savory dishes.
- Strueberry Blanc: The perfect marriage of strawberries, blueberries, and Sauvignon Blanc, this flavor balances natural sweetness and light acidity. It’s an elegant option for everything from dessert toppings to spreads.
Tribute to ‘Calibama’
Jam Vino is a tribute to Rogers’ “Calibama” roots, the company said, blending the rustic charm of Southern cooking with the refined sophistication of California wine culture. What started as a creative take on a family recipe during a cooking demo at Williams-Sonoma evolved into a full-fledged culinary hit, the company said.
“Jam making, passed down from my Alabama family, is a Southern tradition that I’ve cherished for years. But when I combined those flavors with California wines, it felt like magic — it’s so rewarding to now be able to share that magic with Walmart customers,” Rogers said.
A celebrity chef, cookbook author, and influencer with roots in both California and Alabama, Chef Lorious proudly merges Southern comfort food with chic California style.
Known for her down-to-earth approach and her signature Calibama cooking style, Rogers’ recipes are beloved by home cooks and professionals alike, the company said.
Chef Lorious has been featured on “Good Morning Washington,” “Good Day DC,” “Good Day Philadelphia,” “Good Day Atlanta,” and has a recurring monthly “Taste Texas” segment on “Good Morning Texas.” Chef Lorious is the author of “Calibama Cooking: Classic & Contemporary Comfort Food.” Chef Lorious is certified by the Women’s Business Enterprise National Council and the National Minority Supplier Development Council.
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