Simpli.fi, the Fort Worth-based advertising success platform that provides programmatic advertising and workflow solutions to agencies, brands, and media companies, has appointed Evan Kolter as chief financial officer, succeeding Andries Marx, who led Simpli.fi’s finance and human resources teams through rapid growth over the last 10 years.
Marx is leaving the company to pursue other opportunities but will remain with the company through the end of the year for an orderly transition.
“I would like to thank Andries for his outstanding contributions to Simpli.fi over the past 10 years. Andries has played an instrumental role in the growth of the company,” Simpli.fi Chief Executive Officer Frost Prioleau said in a statement. “Not only has he built strong financial and HR teams, he also helped form the positive culture at Simpli.fi that we still enjoy. We are thankful for all he has done, and we wish him the best in his future endeavors.”
While Marx is leaving the company, Prioleau said Kolter will be a good fit for his new role.
“At the same time, we’re very excited for Evan Kolter to join the Simpli.fi team. Evan is an accomplished CFO with broad experience in driving value creation across multiple industries,” Prioleau said. “Evan’s team-based approach will be a great fit for Simpli.fi as we continue to expand our team, our customer base, and set of solutions.”
Most recently, Kolter was CFO for Meriplex where he had responsibility for finance, accounting, taxes, and compliance.
Kolter has more than 17 years of experience in finance, Kolter was responsible for providing the financial foundation that enabled the organization to reach its strategic objectives.
Before Meriplex, Kolter led organizations as both a CFO and EVP of finance.
His experience spans multiple industries, focusing on banking and technology-enabled service providers, including TD Bank and Cardtronics. Kolter has overseen successful implementations of change management and guided companies through M&A activities.
“I’m excited to join a leading player in adtech and I look forward to helping Simpli.fi achieve its next chapter of growth and transformation,” Kolter said in a statement. “I’m also very thankful to Andries as he has built an exceptional team of talented professionals that I look forward to partnering with as we plan for Simpli.fi’s next chapter.”
Simpli.fi provides programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. It empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types.
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