Nabil Aliffi has joined Neiman Marcus Group as chief brand officer and Stefanie Tsen Ward has been promoted to chief retail officer, the Dallas-based luxury retailer announced.
The company said both are newly created roles that report to Ryan Ross, president of Neiman Marcus Brand, who joined the company in August.
“Neiman Marcus is the leading integrated luxury retailer in the U.S., recently achieving tremendous transformation,” Ross said in a statement. “These strategic roles will further define the magic of the iconic brand by driving areas that directly impact our customer and fuel our growth.”
The company said the roles accelerate its growth strategy to revolutionize luxury experiences.
Aliffi and Tsen Ward join the Neiman Marcus brand leadership team responsible for guiding the expression of the brand and transforming the customer experience.
‘A luxury lifestyle destination’
Neiman Marcus said that Nabil will ignite the unique expression of the retailer and its 2,000+ brand partners via extraordinary omnichannel experiences found only at Neiman Marcus.
The company said that as the creative force for the brand, Aliffi will elevate its customer touchpoints and bring a cohesive voice.
Previously global chief creative officer of Soho House & Co., Aliffi was responsible for leading the creative vision, services, and digital membership offering. He also had leadership roles at Selfridges and Urban Outfitters after co-founding Vulture Magazine.
“Nabil is a creative visionary who brings a unique perspective in making Neiman Marcus a luxury lifestyle destination,” Ross said. “He knows our customer and how to create a platform for loyal engagement across channels.”
Activating the ‘extraordinary’
Tsen Ward is responsible for activating the “extraordinary” across the brand’s 36 stores, partnering closely with Aliffi to bring the company’s brand vision and experience to life. She will continue to accelerate Neiman Marcus’ integrated retail strategy, enabling more than 3,500 selling associates to offer unparalleled customer service.
Neiman Marcus said she has innovated the customer experience throughout her tenure at the company, which began in 2018 following successful omnichannel leadership at various retailers. Her leadership contributed to 70 percent of NMG stores in FY22 reaching their highest revenue in over a decade, Neiman Marcus said.
“Stefanie was instrumental in leading the development of our remote selling capabilities, powered by our proprietary CONNECT technology,” Ross said. “She creates unequivocal, customer-centric retail experiences and inspires our selling associates to engage in new and innovative ways.”
Neiman Marcus said the appointments come as it continues to make strategic investments across key areas of the business including technology, stores, and supply chain to drive the integrated retail model.
The company said it has committed to making a $200 million strategic investment in stores over three years.
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