Ready to take a spin back to your childhood? Irving-based 7-Eleven is turning back the clock by offering a collaboration with Mattel (Nasdaq: MAT) for the new 7-Eleven x Hot Wheels collection, featuring a lineup of collectibles built for car fanatics and skateboard lovers alike.

The collection includes the first-ever branded Hot Wheels die-cast car—a Silver Series Toyota Supra decked out in 7-Eleven branding.

“We’re excited to partner with Hot Wheels, another iconic brand that, like 7-Eleven, has fueled imaginations and created lasting memories for generations,” said Marissa Jarratt, EVP and chief marketing & sustainability officer at 7-Eleven. “Whether you grew up racing Hot Wheels cars or grabbing a Slurpee drink after school, this collaboration kicks things into high gear by bringing together two culture-shaping brands to create something nostalgic, unexpected and undeniably fun for all ages.”

The collection features two exclusive products: the Hot Wheels Silver Series Toyota Supra and a limited run of custom “fingerboards,” or tiny skateboards, in two designs. The items are available in-store at participating 7-Eleven, Speedway, and Stripes locations nationwide and on 7Collection, the retailer’s official online merchandise shop.

Combining ’90s nostalgia and fun

The company said there’s something for everyone in the collection—whether you’re a forever fan or first-time collector:

• 7-Eleven exclusive Hot Wheels Silver Series Toyota Supra: Channeling old-school racing spirit, the 1:64 scale die-cast toy car is inspired by ’90’s era racing. Boldly wrapped in 7-Eleven’s iconic imagery from front to back. This limited edition drop puts a 7-Eleven spin on a Hot Wheels classic.
• 7-Eleven-Themed Hot Wheels Skate: Designed to ride the line between skate nostalgia and convenience store fandom, these exclusive fingerboards are available in two styles that pay tribute to fan-favorite 7-Eleven products. Each board comes with a pair of removable skate shoes for added grip while perfecting finger flips and ollies.

To celebrate the launch, 7-Eleven said it’s rolling out a limited-edition collection that puts the exclusive Silver Series Toyota Supra front and center.

Available on 7Collection, the merchandise features retro-inspired graphics, streetwear silhouettes and nods to convenience store legends—all crafted to match the energy of the die-cast drop.

The company said that fans also can shop exclusive Cars of 7-Eleven Collection gear including limited-edition T-shirts, sweatshirts, and pins.

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