Former HP executive Dan Salzman has joined Irving-based healthcare performance improvement company Vizient as chief marketing officer, a role in which he will develop and lead the company’s go-to-market strategy focused on delivering value to clients.

“Dan brings a unique blend of experience in commercial marketing, data-driven decision making and digital engagement for both large-scale consumer and tech-driven B2B environments, all of which position him to help elevate Vizient’s market position and drive strategic growth,” CEO Byron Jobe said in a statement. “Dan’s addition to the executive leadership team will strengthen our organization as we work with clients and suppliers on the transformation of healthcare in our country.”

Before joining Vizient, Salzman was SVP and Business Unit CMO for HP’s $4.5B Workforce Solutions division.

Vizient said that over Salzman’s 16-year career at HP, he held several global and regional marketing leadership roles including Global Head of Media, Insights and Data Science and CMO for the Americas.

Before that, Salzman held leadership roles at Johnson & Johnson, after starting out at Kraft Foods and Quaker Oats.

Vizient serves more than 65% of the nation’s acute care providers, including 97% of the nation’s academic medical centers, and more than 35% of the non-acute market. Vizient said its contract portfolio represents $140 billion in annual purchasing volume enabling the delivery of cost-effective, high-value care.

With its acquisition of Kaufman Hall in 2024, Vizient said it expanded its advisory services to help providers achieve financial, strategic, clinical, and operational excellence.

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