Independent video game company ProbablyMonsters is expanding its executive leadership team as Jonathan Lander joins as chief publishing officer, David Reid joins as chief marketing officer, and Mark Subotnick now serves as chief product officer, integrating product leadership with the company’s broader C-suite structure.

Founded in 2016 in Bellevue, Washington, by Bungie founder and CEO Harold Ryan, ProbablyMonsters has facilities in the Seattle area and a growing presence in Fort Worth under a $1.5 million incentive deal approved in 2023 by the Fort Worth City Council.

“As we continue building a balanced portfolio of original games, strong product and publishing leadership is essential,” Ryan, founder and CEO of ProbablyMonsters, said in a statement. “Our strategy is grounded in focus and discipline, with a long-term lens. Jonathan, David, and Mark bring the experience and judgment needed to help our teams execute at a high level and deliver great games to market with clarity. We are committed to building an environment where talented developers can do their best work, and that requires both meaningful support and a high-performance bar.”

The company said that the new leaders strengthen its integrated development and publishing strategy as it continues growing a diversified portfolio of original titles. Operating with focused development teams supported by centralized leadership, ProbablyMonsters said it develops its slate across near-, mid-, and long-term projects engineered to provide high-quality, intentionally scoped games built for long-term growth.

ProbablyMonsters’ model gives developers the resources, operational clarity, and long-term visibility needed to build original IP with focus, the company said. At the same time, it maintains rigorous expectation with respect to craft, collaboration, and accountability. As it grows, the company said that its leadership concentrates on building teams aligned to the standard and “prepared to deliver consistently at a high level across game development and publishing from greenlight through launch.”

New executive leadership

Subotnick is now chief product officer, overseeing development operations and portfolio planning across the company. He previously served as Head of Studios, leading development teams across multiple projects. As CPO, Subotnick will ensure that creative direction and production discipline stay aligned across the portfolio, while continuing to oversee strategic partnerships, business development, and co-development relationships that support the company’s growing portfolio.

Lander, the new chief publishing officer, will lead global publishing strategy and commercial operations across the slate. Lander previously served as Senior Vice President of Global Product and Publishing Operations at Bethesda Softworks, supporting major releases from Bethesda Game Studios, ZeniMax Online Studios, id Software, and MachineGames. At ProbablyMonsters, he will guide release planning, franchise development, and long-term publishing planning as the company continues growing its internal publishing capabilities.

CMO Reid will bolster the company’s publishing-led go-to-market strategy and oversee global brand positioning and player engagement throughout the portfolio. Reid brings more than two decades of global publishing and marketing leadership experience, including senior roles as CMO of Behaviour Interactive, CMO of CCP Games, SVP of Publishing at Trion Worlds, and Director of Xbox Platform Marketing. At ProbablyMonsters, he will guide integrated marketing execution across a growing slate of original titles, aligning brand strategy closely with long-term publishing strategy, the company said.

More on ProbablyMonsters and their deal with Fort Worth

With multiple projects in development through 2026 and beyond, including recently announced titles Crimson Moon and Nekome: Nazi Hunter, ProbablyMonsters continues to fuel a diversified portfolio created to balance creative ambition with operational discipline. The company said that its long-term vision remains focused on “building enduring original IP, empowering strong teams, and delivering memorable experiences to players through a focused and sustainable model.”

In March 2023, the Fort Worth City Council approved an economic development deal to lure the company to Fort Worth, which included $1.5 million in incentives provided in the form of five annual grants.

The company has an office in downtown Fort Worth. According to reports, the agreement stipulated that ProbablyMonsters was required to lease a location with a minimum of 30,000 square feet within Fort Worth by the end of 2024.

Other conditions included employing 60 full-time positions by June 2024 and expanding to 300 positions by June 2028. During the term of the incentive agreement, average annual salaries for these jobs must be at least $75,000. Additionally, the company was encouraged to hire locally, aiming for at least 30% of its workforce to be Fort Worth residents.

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