Dallas-based global tax services and software provider Ryan announced that Derek Thomas has joined the firm as chief marketing officer. bringing with him more than two decades of leadership experience within varied business-to-business organizations.
Ryan said Thomas has led the reconceptualization of marketing strategy, demand generation, and product disciplines at a global level during his career.
“Derek’s immense marketing and technology expertise will be integral to driving Ryan’s business forward with a keen focus on innovation and the firm’s global growth,” Global President and COO Ginny Kissling said in a statement. “We’re pleased to welcome such an accomplished leader to the firm, with great anticipation for the business and market results his strategic vision will bring.”
Previously, Thomas was senior vice president, global marketing and business development at Blue Yonder, where he built a high-performance, data-driven marketing organization while leading the company from a product-led to audience-led approach.
A trained engineer with prior technical and marketing leadership roles at Procter & Gamble and Emerson Electric, Ryan said that Thomas offers a unique perspective on conventional marketing methods to create solutions that have the strongest impact for attracting perspective clients.
At Ryan, Thomas will serve as a member of the executive leadership team with oversight of development, implementation, and execution of the firm’s marketing and branding strategy, creative, global communications, and digital marketing, the company said.
“I’m thrilled to join Ryan as chief marketing officer with an opportunity to contribute to the firm’s bold vision for the future,” Thomas said in a statement. “I’m eager to build on the company’s strong foundation by further elevating the brand, redefining the digital experience, and amplifying Ryan’s voice in the market. Together, we will continue shaping a category-defining presence and delivering meaningful impact for our clients globally.”
Thomas will be based in Dallas and will report to Kissling.
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