Dallas-Fort Worth has one of American’s largest Indian American communities, with some 235,000 living in the region, according to census data. And more than 450,000 Indian Americans live in Texas. So it’s no wonder that Tanishq—India’s leading jewelry retailer—set its sights squarely on DFW as part of its U.S. expansion.
Tanishq announced the opening of two new retail stores this week in Texas, in Frisco and Houston. The openings continue the brand’s U.S. rollout following the launch of Tanishq’s first flagship location in New Jersey in January.
Tanishq’s new store in Frisco
The Frisco location, at the Shops of Stonebriar at 2809 Preston Road, Suite 1200, marked its inaugural Thursday with a red-carpet opening.
The brand has been available to e-commerce shoppers in the U.S. for nearly two years. Tanishq says it’s looking forward to “better serving the community” in the new locations with expanded access to the retailer’s jewelry, including its one-of-a kind collections, Dharohar and Tales of Mystique.
CEO Kuruvilla Markose says the nearly 30-year-old retail got its name from two Sanskit words: tan, meaning body, and nishq, meaning gold ornament. When combined, the words “signify an ornament that adds to the beauty and elegance of women,” Markose said.
“With over 410 stores, we have now opened two more in the state of Texas, bringing artfully crafted jewelry to the Indian diaspora residing in Houston and Frisco,” Markose added in a statement. “As a true Tata brand, we aim to delight our customers and welcome endless visitors from all over the world to come enjoy magic behind these designs crafted by our designers and artisans.”
The new Frisco store spans 5,000 square feet, while the Houston location spans 3,800 square feet. Both offer more than 2,000 unique designs in 18- and 22-karat gold and diamond jewelry, as well as solitaires and colored stones.
“The Indian audience is spread across the United States,” said Tanishq’s business head of jewelry, Amrit Pal Singh, adding that the company’s expansion aims to cater to their diverse preferences while “bringing a wide range of exquisite jewelry for any occasion.”
A necklace from Tanishq’s Tales of Mystique collection. [Photo: Tanishq]
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