Vijay Mookerjee

UTD Researchers Find Pros and Cons in ‘Geoconquesting’ Advertising Tool

by | Feb 4, 2025
The strategy—which is used by companies to poach customers from competitors by offering targeted ads to consumers' mobile devices based on their physical location—may benefit advertisers more than their business clients, UT Dallas researchers contend.
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UTD’s New AI and Analytics Lab Gets $100K Boost
by | Jan 22, 2025
The grant will purchase 10 powerful workstations that UTD students will use for complex analytics on large datasets in artificial intelligence applications.
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