tortilla chips

Jimmy Fallon, Xochitl investor and brand ambassador [Video still: Xochitl]

Jimmy Fallon Crunches in as an Investor and Brand Partner of North Texas’ Xochitl

by | May 1, 2025
"I've been obsessed with Xochitl chips for years," Fallon said of the Irving-based chips and salsa brand. Now he's launched his first mission for the company: Telling people how to pronounce it. (Hint: It's "so-cheel.")
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Irving-Based Chips and Salsa Brand Xochitl Names New CEO and 3 Others to Leadership Team
by | Oct 18, 2024
Announcement of the new leadership team—including new CEO Jolie Weber—comes after a 50% investment in the company in May by Connecticut-based Forward Consumer Products.
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Investment Firm Acquires 50% of Xochitl, the Irving-Based Chips and Salsa Brand
by | May 21, 2024
Founded in 1995 with a salsa recipe passed down for nearly a century, Xochitl specializes in authentic, premium tortilla chips and salsas. Carlos Salinas, the company's founder, CEO, and chairman emeritus, will retain a 50% interest in Xochitl going forward.
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Dallas’ Kazoo Snacks Tortilla Chips Win Good Housekeeping’s Sustainable Innovation Award
by | Mar 30, 2023
A member of the Upcycled Food Association, Kazoo Snacks says every bag of its tortilla chips saves at least 20 gallons of water by using upcycled corn germ and a short list of other clean ingredients such as salt and corn (or sunflower) oil. Upcycling simply means figuring out a way to use an ingredient that otherwise would have been discarded or unused.
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