The Big Flex

Southwest Airlines Launches ‘Big Flex’ Campaign with Cheeky Humor and a Pooch

by | Apr 25, 2024
How relaxed can you get? In a new brand campaign from agencies Spark Foundry and GSD&M, Southwest Airlines has some ideas. One thing that can help ease your way across the country: two checked-free bags packed with shampoo. (And not the 3-ounce kind.)
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