Texas heritage

Tech Meets Texas BBQ: How ‘Modern Meat Science’ Became the Secret Ingredient in H-E-B Exclusive Sausage Line

In Texas, where barbecue is more than food—it’s a way of life—two companies set out to create an exclusive sausage line for retail giant H-E-B.

Fort Worth’s Standard Meat Co., an expert in meat science, food safety and quality assurance, culinary trends, purchasing, and packaging, partnered with Austin’s Hardcore Carnivore, a brand known for its meat seasonings, to craft a product that’s rooted in tasty tradition and optimized through technology....

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