Terry Babilla

BSN SPORTS Names Former Fanatics and Nike Exec as Chief Commercial Officer

by | Feb 19, 2026
In this newly created role, Avery Jessup will lead BSN SPORTS’ commercial strategy, working closely with leaders throughout the organization to align go-to-market strategies, boost execution across channels, and provide a more integrated and customer-focused commercial approach, the company said.
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North Texas’ BSN SPORTS Donates $275K in Sporting Goods To ‘Beat the Streets’ Initiative
by | Dec 21, 2023
Beat the Streets fosters youth development for student-athletes in underserved communities via mentoring and life guidance taught in quality wrestling programs. BSN President Terry Babilla says the donation is about not just helping young wrestlers win on the mat, but "in life, too."
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From Athletes to Execs: How Dallas’ BSN Sports Is Turning Top Female Players Into Business Leaders
With $1.5 billion in 2022 revenue, BSN Sports is a national leader in the direct marketing and distributing of sporting goods to schools and leagues. A key factor in that success? Giving former top women athletes the opportunity to go for the gold as BSN business executives.
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