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Survey Center on American Life
Mizzen+Main Bring Back Male Friendships campaign [Photo: Mizzen+Main]
Pro-Bro: Dallas’ Mizzen+Main Launches Brand Campaign Promoting Male Friendships
by David Seeley | May 16, 2023
Bros have it bad. Only about 1 out of 5 men said they had received emotional support from a friend in the last week, according to a 2021 survey from the Survey Center on American Life. To help alleviate what some have called a "friendship recession," Mizzen+Main—the Dallas-based maker of performance-fabric apparel designed with modern silhouettes—launched a new brand campaign today called "Bring Back Male Friendships."
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