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Cheetos and Becky G want to inspire fans across the nation to reveal their mark-making prowess. Share your unique imprint for a shot at winning tickets to Becky G's headlining tour this fall and meet-and-greets with the pop sensation.

Cheetos Launches ‘World’s First Fingertip Sponsorship,’ Rolls Out Uplift Scholarships

by | Jul 17, 2023
Cheetos is celebrating Hispanic culture with Deja tu Huella, its ongoing campaign inspired by the rally cry that translates to "leave your mark." Plano-based Frito-Lay said that to begin the program's fourth iteration, Cheetos is launching the world's first fingertip sponsorship with celebrity singer-actress Becky G.
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Trailblazing Frito-Lay and Schneider Make History With First Third-Party Electric Truck Shipment for PepsiCo
by | Apr 13, 2023
The cross-industry partnership sets the stage for expanding low- or zero-emissions vehicle use in third-party transportation, revolutionizing the logistics industry.
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