Sports Innovation Lab

Dallas-Based RIP-IT Sports Names Former American Airlines Exec as First CMO Amid Launch of Female-Exclusive Athletic Shoes

Gauge Capital-backed RIP-IT, driven by a "built by women, for women" philosophy, has appointed Amy Craven as CMO to spearhead the launch of its innovative volleyball and softball shoes. Under the leadership of new CEO Janelle Anderson, the company is riding the global momentum around investment in women’s sports.
MORE