Sportico

The Last Word: Sportico on the Dallas Cowboys Breaking the $10B Valuation Mark

by | Aug 13, 2024
Jerry Jones' 1989 deal to buy the Dallas Cowboys for $150 million looks smarter and smarter every year. Especially this year—because Sportico, the sports industry content platform, just released its NFL team valuations and put America's Team at the top at $10.32 billion. Cracking that 11th digit is a first for any sports franchise on the face of the earth.
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