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sound toys
"Reverse the Curse" sound gadget from Brand New Noise. [Video still: Brand New Noise]
The Last Word: Richard Upchurch on the Inspiration Behind His Brand New Noise ‘Sound Gadgets’
by David Seeley | Jan 9, 2025
Upchurch is the inventor and mastermind behind the irresistible wooden "sound toys" available from Dallas-based Brand New Noise. Mixing physical knobs and inviting touchability with electronic circuits, his boxy devices range from Moon Lander "tongue drum" recorders with delay effect to Reverse the Curse (shown above), a lo-fi audio recording gadget with pitch control, delay effects, reverse audio switch, and continuous loop switch.
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They’ve all discovered that their next big idea might come from a college classroom....
Irving-based Celanese Corp. is leveraging its carbon capture and utilization technology in a partnership with Cloverdale Paint to provide the Canadian-based company with “new-to-market sustainable paint solutions.”
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Plano-based JCPenney and New York’s SPARC Group—a joint venture of Authentic Brands Group, e-retailer Shein, and Simon Property Group—have formed a new company called Catalyst Brands.
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