Smooth Technology

Plano-Based Frito-Lay Launches ‘Crunch-Cancelling’ AI Tech for Chip-Chomping PC Gamers

by | Nov 1, 2023
The new noise-cancelling software solution—called Doritos Silent—"lets PC gamers enjoy their favorite chips without distracting other players," Frito-Lay says. An AI model was trained to recognize "more than 5,000 different crunch sounds" to help achieve the breakthrough.
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