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Sherwin-Williams
Paige Bueckers sporting her custom Radiant Lilac SW 0074-inspired ensemble designed and crafted by fashion icon, Dapper Dan [Photo: Sherwin-Williams]
The Last Word: Dallas Wings’ Paige Bueckers Featured in Sherwin-Williams ‘Loneliest Color’ Campaign
by David Seeley | May 22, 2025
Paige Bueckers has been in great demand since being drafted No. 1 overall in the 2025 WNBA draft by the Dallas Wings. Sadly, Sherwin-Williams' Radiant Lilac SW 0074 hasn't been much in demand at all. In fact, it's the brand's least popular color, with the fewest gallons created in 2024. Now, in an innovative marketing spin, AT&T is promoting Radiant Lilac as its "The Loneliest Color"—and hoping Bueckers will make it as hot as her shooting hand.
by Lance Murray |
Sep 16, 2019
The company could leave Cleveland as it explores options to accelerate productivity and efficiency, enhance technology and innovation, enable greater collaboration, and support recruitment and retention.
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