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Ross Gordon
Karl's Fishing & Outdoors storefront in Fort Worth. [Photo: Karl's]
Hook, Line, and Sinker: Fort Worth Lands Top Fishing Brand’s First Brick‑and-Mortar Store
by David Seeley | Jun 16, 2022
The first-ever outpost of Karl's Fishing & Outdoors aims to hook you with Mystery Tackle Boxes, interactive "bait tech" experiences that play for each lure you grab off the wall, and a 40-foot "Bassmobile" parked outside today through Sunday.
Karl's "promises to deliver an experience that hasn’t been seen in the outdoor category," says the retail experience director for its parent company, Catch Co.
