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Richard Ross
Mizzen+Main Southlake store [Photo M+M]
The Last Word: Mizzen+Main’s Bethany Muths on Brand Experiences
by David Seeley | Oct 5, 2023
Founded in Dallas in 2012, Mizzen+Main says it created the world’s first "performance fabric dress shirt" over a decade ago. Since then, the brand's flag has been flown with help from innovative marketing, like getting brand ambassador and pro golf superstar Phil Mickelson to do a "dad dance" in the company's shirt, as we noted in our story here.
by David Seeley |
May 16, 2023
Bros have it bad. Only about 1 out of 5 men said they had received emotional support from a friend in the last week, according to a 2021 survey from the Survey Center on American Life. To help alleviate what some have called a "friendship recession," Mizzen+Main—the Dallas-based maker of performance-fabric apparel designed with modern silhouettes—launched a new brand campaign today called "Bring Back Male Friendships."
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