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Southwest Airlines Unveils 3-Year Plan to ‘Reimagine’ Its Services and Revenue, Names New Board Member

by | Sep 26, 2024
Dallas-based Southwest detailed new policies during its Investor Day today, including a transition to assigned seating, premium seating options, boarding with upgrades, and more. Today's announcements—including the addition of former Spirit Airlines CEO Robert Fornaro as a new board member—come amid pressure from active investor Elliott Investment Management.
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