In Texas, where barbecue is more than food—it’s a way of life—two companies set out to create an exclusive sausage line for retail giant H-E-B.
Fort Worth’s Standard Meat Co., an expert in meat science, food safety and quality assurance, culinary trends, purchasing, and packaging, partnered with Austin’s Hardcore Carnivore, a brand known for its meat seasonings, to craft a product that’s rooted in tasty tradition and optimized through technology....






![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
