performance fabric dress shirt

The Last Word: Mizzen+Main’s Bethany Muths on Brand Experiences

by | Oct 5, 2023
Founded in Dallas in 2012, Mizzen+Main says it created the world’s first "performance fabric dress shirt" over a decade ago. Since then, the brand's flag has been flown with help from innovative marketing, like getting brand ambassador and pro golf superstar Phil Mickelson to do a "dad dance" in the company's shirt, as we noted in our story here.
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