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Southwest Airlines has appointed Tim Lyon to a new role as VP of Pricing. [Photo: Tim Lyon/LinkedIn]
Southwest Airlines Appoints Former AA and US Airways Exec as VP of Pricing
by Lance Murray | Aug 23, 2024
Tim Lyon will focus additional attention on Southwest's yield and pricing discipline in the new role, the carrier said. He will oversee Southwest's pricing department, coordinating closely with business units that guide revenue management and sales.
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