Pamela Hunt

BRIX Holdings New CEO: 90% of Restaurant Loyalty Programs Are ‘Glorified Discount Programs’

by | Dec 2, 2022
BRIX CEO Sherif Mityas, who was previously chief experience officer at TGI Fridays, has assumed full leadership of BRIX Holdings' and Amici Partners Group's brands. The new CEO recently spoke at the Fast Casual Executive Summit in Indiana. Personalization is the secret to successful restaurant brands, he says. Here are takeaways.
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