Orangetherapy

Co-founders Brandon Bean, a former CEO of Dallas-based Gold’s Gym, and Omeed Shams, previously chief executive at Coppell’s gaming app Kwest [Photo: Lumin Fitness]

‘Intelligent, Interactive, Individualized’: Former Gold’s Gym and Kwest App CEOs Unveil AI-Driven Smart Fitness Studio

by Glenn Hunter | Sep 7, 2023

Dallas-based Lumin Fitness—after four years of R&D focused on hyperpersonalized, gamified workouts—is opening its prototype studio to the public. Now co-founders Brandon Bean and Omeed Shams are eying franchise partnerships to expand their category-opening concept that leverages tech and innovation to 'make fitness fun.'

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