National Hispanic Heritage Month

Cheetos Launches ‘World’s First Fingertip Sponsorship,’ Rolls Out Uplift Scholarships

by | Jul 17, 2023
Cheetos is celebrating Hispanic culture with Deja tu Huella, its ongoing campaign inspired by the rally cry that translates to "leave your mark." Plano-based Frito-Lay said that to begin the program's fourth iteration, Cheetos is launching the world's first fingertip sponsorship with celebrity singer-actress Becky G.
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