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multicultural marketing
Pedro Lerma and Rodrigo Vallejo, co-founders of YouNite Media. [Photo: YouNite Media]
Two Pioneering Dallas Ad Agency CEOs Launch Multicultural-Focused YouNite Media
by David Seeley | Jun 28, 2022
Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media, have launched YouNite Media—a demand-side platform that helps advertisers connect with audiences in an automated, anonymously trackable way. The new startup leverages both "cultural intelligence" and the co-founders' deep experience in multicultural marketing.
"Lots of brands in the last couple of years have felt the urgency of being more in tune with their increasingly multicultural audiences," Lerma told Dallas Innovates. "YouNite hopes to let brands live up to their multicultural commitments."
